Friday, 6 May 2011

Pacquiao joins LeBron as HP endorsers - abscbn

Posted by chardyboy on Friday, May 06, 2011 0 comments

source: Dyan Castillejo

LAS VEGAS, Nevada -- World Boxing Organization (WBO) welterweight champion Manny Pacquiao has reportedly sealed 2 new multi-million dollar endorsement contracts with computer giant Hewlett Packard (HP) and another with the biggest produce distributor in North America.

Top Rank promotions chief Bob Arum hired marketing specialist Lucia McKelvey to handle Pacquiao's endorsement contracts.

McKelvey is well known as having sealed many deals for golfers Tiger Woods and Michelle Wie

“He's (Pacquiao) not saturated in terms of brand endorsements, so if you give him a brand endorsement, he's gonna take it and he's gonna really work it with you,” said McKelvey.

Michael Koncz confirmed Pacquiao will be alongside Miami Heat star LeBron James as endorser for HP.

“It's about exposure. Because Manny's face would be on every box of HP chips around the world,” he said.

According to website Campaign Singapore, Pacquiao’s sponsorship deal with HP is estimated to be worth $1 million per year.

Pacquiao will also be in the packaging of vegetables to be sold in North America.

Under the name “Pacquiao Produce,” an all-natural Pacquiao health drink is also in the works.

“So they're really gonna swatch out the packaging and put Manny Pacquiao on the cover of all their boxes, all their bags and everything,” said McKelvey.

Pacquiao will get a percentage or royalty for every item sold by the produce company.

McKelyey adds this is only the beginning of Pacquiao's many more profitable years as endorser for many top corporations.

“My aim is to make him have category specific deals, like an automotive deal, a credit card deal an electronics deal, a cellphone deal. Every deal out there. So he is really growing around with these brands,” she said.

Pacquiao is grateful for all the endorsement opportunities given to him.

“Galing naman lahat sa Panginoon ‘yan,” said the pound-for-pound champ.


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